Welcome
Discover Your Signature Scent Today
Create your signature scent by joining us at our next event.
Saturday Feb. 14th, 2026
Visit Eventbrite for tickets!
Our Story
Every great fragrance tells a story—and so does AllureHer.
Founded in 2025 by creator Londyn McGowan with the support of silent partners Latonya McGowan and Nicole Johnson. AllureHer was born from a simple moment of inspiration. While traveling, Londyn discovered the joy of creating her own fragrance in an unexpected place, an airport. That experience stayed with her, sparking the idea: What if others could enjoy something just as personal, but with an elevated and unforgettable touch?
That spark became Allure Her: a hands-on, personalized fragrance-making experience designed to delight your senses, unlock your creativity, and leave you with something beautifully yours. Every session is guided by Londyn herself, making each experience as unique as the scent you create.
Though AllureHer began as a pop-up, our vision reaches far beyond. We’re building a brand that we hope will become a beloved staple in Mississippi, a place where friends, families, and fragrance lovers come together to try something new, celebrate special moments, or simply
return to a favorite escape.
At Allure Her, it’s more than fragrance—it’s memory, creativity, and connection in a bottle.
Explore the essence of fragrances at AllureHer
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